When your insurance company sends an inspector β they are building a case. A case to raise your rates. Cancel your policy. Or deny your next claim. You have a narrow window to act.
β‘ GET MY FREE ROOF REPORT NOWIn 2024, nearly 600,000 Florida homeowners were non-renewed by their carrier β most with little warning. The trigger? A roof inspection flag. By the time you get the letter, the decision is usually already made. Don't wait for the letter.
Insurance carriers in Florida have been quietly re-inspecting roofs statewide since 2022. They're looking for reasons to cancel, raise premiums, or deny claims before hurricane season hits. They don't call it that β but that's exactly what's happening.
Every question an insurance inspector asks has a translation. Here's what they actually mean:
Florida insurers use age as a risk threshold. Once a roof hits 15 years, many carriers will not renew β or will require a 4-point inspection before continuing coverage.
Patches signal prior damage. Insurers document every repair to use as evidence of a "pre-existing condition" if a future claim is filed.
Cosmetic wear is used to justify "end of life" designations β giving carriers grounds to deny wind or hail damage claims by calling it "wear and tear."
A single flagged shingle can trigger a full re-inspection demand, a required repair deadline, or immediate non-renewal notice in Florida's current market.
Unpermitted repairs are a red flag. They can void coverage on the entire roof and give the insurer grounds to deny any future storm claim as "improperly repaired."
The broadest β and most dangerous β question. Inspectors use peripheral damage to argue the roof as a whole system is compromised, even if the shingles are fine.
Florida carriers are legally permitted to non-renew any roof 15+ years old without storm damage as justification. Thousands of Villages homeowners are in this window right now.
A licensed contractor's written assessment carries legal weight in Florida. It can override a carrier's inspector finding β if it's documented properly and fast.
Once a non-renewal notice is issued, you have 45β90 days in Florida to appeal or find new coverage. Most homeowners miss this window entirely. Here's what to do immediately:
35+ years in construction. 15+ states. Sarge has documented roofs for insurance purposes across the Southeast β he knows exactly what carriers look for, because he's been on both sides of the table.
Sarge personally inspects every surface β shingles, flashing, fascia, gutters, underlayment. No skipping, no rushing. We see exactly what the carrier's inspector is going to see.
A professional, licensed contractor's written report documenting the true condition of your roof. This is the document that creates a paper trail in your favor.
If your roof is fine, we tell you. If it needs attention, we show you exactly what β and give you real options including financing starting at $0 down. No scare tactics.
State licensed. Fully permitted. Tear-off and haul-away included. $525/sq turn-key for asphalt shingles. Your new roof is the strongest argument you can give your insurance carrier.
π‘ Most homeowners who call us don't need a new roof. But every one of them leaves with a written report that puts the truth on record β and that changes the conversation with their carrier completely.
I've sat at a lot of kitchen tables in Marion County. Same questions come up every time, especially now that insurance companies are dropping folks and raising rates. Here's the straight version. No sales pitch.
Your deductible is the part of the repair you pay before your insurance company pays a dime. It's in your policy. On a roof claim it usually shows up one of two ways:
Here's the part people miss: the insurance company doesn't hand you a check for the whole roof. They pay the cost of the roof minus your deductible (and minus depreciation, if you've got an ACV policy β more on that below). So before you ever sign anything, find your deductible. Read the declarations page β the first page of your policy. If you can't find it, call your agent and ask flat out: "What's my deductible on a roof claim?" Know that number before a storm, not after.
I'll tell you your honest deductible every time. Anybody who tells you they can make it disappear is breaking the law. That's the next question.
No. It's illegal in Florida, and the guy offering it is the guy you should walk away from.
Florida law (Statute 489.147) makes it a crime for a roofer to pay, waive, rebate, or "eat" your insurance deductible. It's insurance fraud β a third-degree felony β and a contractor can be fined up to $10,000 for each time he does it. The law even requires that your roofing contract include a written notice saying the contractor can't waive your deductible. If that notice isn't in your contract, you can cancel within 10 days.
Think about how it actually works: if a roofer tells the insurance company the job costs $20,000 but secretly doesn't charge you your $5,000 deductible, he either padded the bill by $5,000 or he's cutting $5,000 of corners somewhere you can't see β usually the part that keeps water out of your house. Either way, somebody's getting cheated, and your name is on the claim.
I don't do it. Not because I'm a saint β because it's fraud, and because the homeowner is the one left holding the bag when it unravels. When I quote you, your deductible is your deductible. I'll help you understand it. I won't pretend it isn't there.
This is the difference between getting most of your roof paid for and getting a fraction of it. Know which one you have before you have a claim.
Florida insurers are now allowed to put roofs on ACV β especially older roofs β while the rest of the house stays on replacement cost. A lot of folks got switched to an ACV roof at renewal and never realized it. So pull your policy and look for "Actual Cash Value" or "roof settlement" language. If you've got an ACV roof, that's not the end of the world β but you need to plan for a bigger out-of-pocket number, and it's a real argument for replacing a tired roof on your terms instead of waiting for it to fail.
AOB stands for Assignment of Benefits. It's a document that signs your insurance claim rights over to a contractor β so they deal with the insurance company and get paid directly, instead of you staying in the driver's seat.
Here's where Florida landed on it: for homeowner policies issued or renewed on or after January 1, 2023, you can't assign your post-loss benefits anymore β the SB 2-A reforms did away with it. So on most current Florida policies, AOB isn't even on the table. If you have an older policy that still allows it, be very careful.
My honest take: you almost never need to hand your claim over to anybody. When you sign an AOB, you can lose control of your own claim β the contractor decides what to fight for, what to settle, and sometimes you find out about decisions after they're made. The history of AOBs in Florida is a history of inflated bills, lawsuits, and homeowners caught in the middle. That's a big reason the law changed.
You can hire me β or any honest roofer β to do your roof without ever signing your benefits away. I work for you, you stay in charge of your claim, and you sign the checks. That's how it should be.
This is general information for homeowners, not legal or insurance advice. Your policy and your situation are specific β read your declarations page and call your agent or a licensed public adjuster with questions. β Sarge
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